Monday, November 29, 2010 By Aaron Brown
But I cannot allow one recent ad to pass without notice. Did anyone else catch the "Second Coming Sale" ad for Superior's LTD Jewelry on the WDIO News last night? That's Channel 10, the ABC affiliate in Duluth. My kingdom to know how to pull this thing off my DVR onto YouTube. Anyway, cold open to storm clouds with lighting, and then direct to camera with jewelry store proprietor wearing brightly colored "jewelry" tie. He's talking about Jesus, how Jesus is coming back and how the news these days seems to indicate that Jesus is coming back sooner than later. And then my favorite word of the whole ad, "nonetheless." That's why they're have a Second Coming sale, in which everything is 50 percent off.
Do not mistake my consternation with this ad as dismissal of religion. Maybe Jesus is coming tomorrow. I'm in trouble if he does, but that's fine. Why are we selling jewelry at all then, huh? What do the affordable holiday tennis bracelets have to do with any of this? D'aaargh! Is this real? IS THIS REAL? I had to rewind and watch it three times before I believed it really happened.
I wish I could show you this ad. Did anyone else see it?